Project Overview:
Within the AFDAL Project Phase II by CARE International, a key component involved providing specialized branding training to MSMEs and cooperatives. This initiative was part of a broader effort to enhance market access and sales for agricultural products in Lebanon.

Training Objectives:
– To equip MSMEs and cooperatives with essential skills in product branding.
– To develop strategies for improving the visual appeal and informational content of product labels and packaging.
– To align product branding with current market trends and consumer preferences.

Training Content:
– In-depth Branding Analysis: Participants learned to assess current branding and identify improvement areas.
– Strategic Branding Development: The training included developing comprehensive strategies for branding enhancement.
– Design Workshops: Sessions on creating new label designs and packaging that are both visually appealing and informative, including details like nutritional facts, expiry dates, and ingredient lists.

Outcome:
– Practical Application: Participants applied their training to design new labels and packaging for their products.
– Market Alignment: The new branding was tailored to align with market trends and consumer preferences.
– Enhanced Market Presence: Post-training, MSMEs and cooperatives exhibited improved branding, facilitating better market entry and increased sales.